Our Innovation Powers Yours - The New XPS Family

The New XPS Famliy Launch Video
Dir. by The Queen (Joinery)

Social Launch Campaign

This is my second campaign shot in Slovenia. I had my left forearm in a cast for the entire production which was an interesting challenge.

This time we shot all over the city, including the forest, to launch the latest in the Dell XPS lineup - the new XPS Family. Featuring the. gymnastic camera work and storytelling by the directing duo The Queen, we made an incredible amount happen in a tight production window.

Day In the Life :15s - We introduce you to the features individual to each laptop by taking you on a day in the life of Gen Z creators as they use the laptop to promote music, conduct ecological research, and run real time motion graphics for film production.

 

Tap for More - Using the Instagram stories feature of tapping left or right to change stories, we made an interactive story where you can decide which laptop is right for you by tapping <<More Mobility or >> More power.

Role: Concept Development / Creative Director / Art Director
CD/Writer: Fabio Ozorio
Sr. Writer: Jeff Odiorne
Sr Art Director: Yuji Yang