-196 Flavor Science TikTok

Suntory’s -196 vodka seltzer was launching its TikTok and distribution across America. We needed a way to speak to the TikTok generation and say why -196 is so unique - it’s Japanese heritage, innovative process, and crazy scientists willing to do anything for flavor.

-196 Flavor Science Longform
Dir. by Chris Stempell (VML)

Role: Concept Development / Creative Director / Art Director
GCD/Writer: Fabio Ozorio
ECD: Dominic Al-Samarraie