WALMART + THE OSCARS
Last year, only 11% of films were directed by women.
To help support the #MeToo and #TimesUp movements, we teamed up with Melissa McCarthy, Dee Rees ("Mudbound") and Nancy Meyers ("The Intern") and created an integrated program that brought together the world's largest retailer and Hollywood's biggest night.
As part of the platform, one emerging female filmmaker will receive funding to create, produce and distribute their short films.
The fourth and final "Box Film" was created by film student Tracy Aivaz, funded by Walmart at WIF. The winning announcement took place at the Oscars, and the film premiered at the Bentonville Film Festival.
Leading up to the Oscars, we teased the three films across multiple social media channels.