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The U.S. Digital Service is a first of its kind, civilian service charged with the modernization of essential government programs like the ACA or Veteran's Affairs. Recruiting the best and the brightest from Silicon Valley to give up their start-up salaries, relocate to D.C., and take a job where they'll be embedded within some of the most entrenched bureaucracy imaginable, isn't an easy sell. 

Using the words of one of the founders of Silicon Valley, Steve Jobs, we decided to tell the story of a person joining that service, and seeing that their entrepreneurial spirit is the same that led America's Founding Fathers to start an experiment in democracy.

What do you think of the Post Office? Exactly.

Now think again.

Crocs questioned the value of their brands ubiquitous clogs, until we showed them how their iconic shape could become the very destination their customers yearned for. 

This relaunched campaign lives across TV, OOH, and retail.


Brooklyn had a problem. Sleep-challenged babies, but no cars. So LUVS Diapers was there to help with their #LullabyLift Sleep Utility Vehicles, proving that Luvs with Nightlock wasn't the only innovative solution they could come up with to get children to sleep through the night.


Luvs isn't the most expensive diaper brand, but it is the brand most 2nd Time Moms choose. So what else do they do smarter? First Kid / Second Kid resonated with viewers and resulted in a boom of Luvs sales.


In the first year of the campaign, we tackled such touchy subjects as breastfeeding in public, anal thermometers, and what amount of diaper bag packing is actually necessary. "Breastfeeding" has over 2 million views on Youtube.

Capri Sun is the only kid's drink that comes in such a mind-bendingly awesome silver pouch, that kids can't believe what they can accomplish once they "Seize the Pouch." In a second commercial, moms  that take the welfare of their children maybe too seriously are the focus this seriously funny spot.


Walmart came to us to help tell the story of how they're investing $250 Billion into American Manufacturing on the world's stage - the 2014 Olympics. We told the story through the lens of the factory and its workers with the message that "work is a beautiful thing."


This animated webfilm helped tell the full story of Walmart's commitment to American Jobs as well as a full page print ad we developed for "Super Bowl Monday."


Charter Cable brings you a lot more of the content you love, so it only makes sense that it has an effect on their subscribers. What will MORE do to you?

Charter was anxious to tell more stories of their customers transformation - what happens when you have more?  

More channels, unlimited calling, faster download - so we told the story of a dad who learned to dance, and a girl who used her newfound knowledge Maori Warrior culture to turn the tables on her debate nemisis.


Miller64 was rebranding and trying to reach a different audience, the guys that drink AND work out, but don't LIVE for either. So our campaign tried to show that a balance and harmony were achievable. And we did so in song.

Consumers loved the campaign so much that we brought it back a second year.


Miller Time is all about brotherhood, and stepping up when the extraordinary is sometimes expected of you. That's when you need the right men in your corner.