DSNY - Don’t Be a #GarbageNewYorker
Department of Sanitation
I’ve lived in and around NYC since 2003 - so when we were asked to bring to life the first anti-littering campaign in 15 years, we knew we had to speak to New Yorkers in a language they’d understand. Insults.
Through a massive blitz of Print, Digital, and OOH (including Times Square billboards), we ended up earning 286 million impressions and were featured in an SNL Weekend Update that didn’t hold back on trash talk.
Role: Concept Development / Creative Director / Art Director
CD/Writer: Fabio Ozorio