A Diamond Is Forever - Drop Everything for Love
Experiential, Digital Films, Social, Print
When your budget for an experiential Valentine’s day execution gets cut by 2/3rds, while still being expected to provide national reach, where do you turn? DIGITAL. How do you still make it surprising? By taking an online experience into the real world. And as a result, I got to go to my first real One Show awards.
Drop Everything for Love - Case Study
Drop Everything for Love - "David and Kirsten"
Drop Everything for Love - "Antonia and James"
A Wallstreet Journal wrap launched the campaign on Valentine’s Day.
Role: Concept Development / Creative Director / Art Director
Writer: Nancy Strange, Bee Reynolds
AWARDS
2010 - Shortlist, Cannes Lions, Best use of Online Advertising
2010 - Bronze, One Show Interactive, Online Films And Video
2010 - Merit, One Show Interactive, Interactive Advertising / Experiential
2011 - Merit, One Show, Integrated Branding Campaign
PRESS
Creativity