Stride - The Ridiculously Long Lasting Gum
TV, Social, Digital
As a newly-minted Creative Director on Stride Gum, I brought a number of 360 campaigns to life including original Stride, Stride Spark, and Stride 2.0 - featuring pro snowboarder Shaun White and pro skateboarder Clint Peterson.
“Chase” :60 ft. Shaun White and Clint Peterson
Dir. by The Hoffman Brothers (Harvest)
To encourage people to upgrade to new Stride 2.0 - we offered our Facebook audience to get a free sample, and then followed up with a little surprise.
“Urn” - 30
Dir. by Michael Downing
“Ram Part Deux” - 30
Dir. by: Jack Cole (Chelsea Pictures)
Role: Concept Development / Creative Director / Art Director
Writer: Jeff St. Jean
AWARDS
2012 - Wood Pencil, D&AD, Digital Advertising
2012 - Merit, One Show, Consumer Television / 60 Second