WALMART + THE OSCARS
Last year, only 11% of films were directed by women.
To help support the #MeToo and #TimesUp movements, we teamed up with Melissa McCarthy, Dee Rees ("Mudbound") and Nancy Meyers
("The Intern") and created an integrated program that brought together the world's largest retailer and Hollywood's biggest night.
New York Times
As part of the platform, four emerging female filmmakers will receive funding to create, produce
and distribute their short films. We surprised the first winner, Tracey Aivaz, live on the red carpet.
Watch it happen here.
Leading up to the Oscars, we teased the three films across multiple social media channels.