Walmart - Work Is a Beautiful Thing TV, Social, PR
Walmart was investing $250 Billion into American Manufacturing. They opened the pitch to new agencies and everyone freaked out. Our "Work is a Beautiful Thing" campaign was shot in small-town Walmart factories, profiled real local workers, and went live on a world stage - the Olympics. But more importantly for Saatchi, it opened the door to a FLOOD of new Walmart projects that found them taking over retail marketing within a year.