Screenshot 2019-07-22 18.21.03.png

Luvs - #LullabyLift

Luvs - #LullabyLift
Social, Experiential

On my first night home from the hospital as a new dad, sleep-deprived and wholly incapable of calming our child, I offered to drive him around until he would relax. Visions of me veering off the NJ Turnpike flooded my wife’s head. If only Lullaby Lift were still available.


For a limited time, Luvs #LullabyLift Sleep Utility Vehicles responded to tweets requesting a ride to snooze town. We partnered with a real car service, wrapped their cars in branded messages, and captured Parental Confessions for social web films that illustrated how a leaky diaper can be your worst nightmare.


Screen Shot 2013-09-05 at 1.28.12 PM.png

Lullaby Lift Case Study