Luvs isn't the most expensive diaper brand, but it is the brand most 2nd Time Moms choose. So what else do they do better? The campaign is now in its 4th year and continues to unite moms around their differences.
In the first year of the campaign, we tackled such touchy subjects as breastfeeding in public, anal thermometers, and what amount of diaper bag packing is actually necessary. "Breastfeeding" amassed over 2 million views on Youtube, and sparked conversation across the interwebs.