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Luvs isn't the most expensive diaper brand, but it is the brand most 2nd Time Moms choose. So what else do they do smarter? The campaign is now in its 4th year and continues to unite moms around their differences.

http://www.adweek.com/brand-marketing/how-luvs-unites-mothers-comically-dividing-them-153620/

 

In the first year of the campaign, we tackled such touchy subjects as breastfeeding in public, anal thermometers, and what amount of diaper bag packing is actually necessary. "Breastfeeding" amassed over 2 million views on Youtube, and sparked conversation across the interwebs: http://jezebel.com/5947749/public-breastfeeding-is-awesome-says-luvs


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Brooklyn had a problem. Sleep-challenged babies, but no cars to drive them to sleep in. So LUVS Diapers was there to help with their #LullabyLift Sleep Utility Vehicles, proving that Luvs with Nightlock wasn't the only innovative solution they could come up with to get children to sleep through the night.