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Stride - Be Ridiculously Long Lasting

Stride - Be Ridiculously Long Lasting
Digital

BE RIDICULOUSLY LONG LASTING created a participation program, working with Record Setter to bring to life the Stride Office's own Long Lasting Records, which we then asked our audience to beat. Which they did. Handily.

A D&AD awarded interactive video challenged users to make the longest lasting click. The winner? 45 mins.

AWARDS
2012 - Wood Pencil, D&AD, Digital Advertising

Be Ridiculously Long Lasting Case Study

Challenges were issued daily across Facebook, Youtube, and RecordSetter.com to the potential record breakers.

Challenges were issued daily across Facebook, Youtube, and RecordSetter.com to the potential record breakers.

Then, the records started to fall.

Then, the records started to fall.