A D&AD awarded interactive video challenged users to make the longest lasting click. The winner? 45 mins.

AWARDS
2012 - Wood Pencil, D&AD, Digital Advertising

Be Ridiculously Long Lasting Case Study

Challenges were issued daily across Facebook, Youtube, and RecordSetter.com to the potential record breakers.

Challenges were issued daily across Facebook, Youtube, and RecordSetter.com to the potential record breakers.

Then, the records started to fall.

Then, the records started to fall.