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As Creative Director on Stride Gum, we brought a number of 360 campaigns to life including original Stride, Stride Spark, and Stride 2.0 - featuring pro snowboarder Shaun White and pro skateboarder Clint Peterson.

BE RIDICULOUSLY LONG LASTING created a participation program, working with Record Setter to bring to life the Stride Office's own Long Lasting Records, which we then asked our audience to beat. Which they did. Handily.

A D&AD awarded interactive video challenged users to make the longest lasting click. The winner? 45 mins.

To encourage people to upgrade to new Stride 2.0 - we offered our Facebook audience to get a free sample, and then followed up with a little surprise.