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A Diamond Is Forever - Drop Everything for Love

A Diamond Is Forever - Drop Everything for Love
Digital, Experiential

When your budget for an experiential Valentine’s day execution gets cut by 2/3rds, while still being expected to provide national reach, where do you turn? DIGITAL. How do you still make it surprising? By taking an online experience into the real world. And as a result, I got to go to my first real One Show awards.

Drop Everything for Love - "David and Kirsten"

Drop Everything for Love - "Antonia and James"

A Wallstreet Journal wrap launched the campaign on Valentine’s Day.

A Wallstreet Journal wrap launched the campaign on Valentine’s Day.