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Lenovo - U300

Lenovo - For Those Who Do
Social, Digital

Lenovo had launched a campaign focused on "Doers," those that make the near-impossible happen as a result of using the hard-core ThinkPad. But they needed to target a casual laptop user for their designer U300 model. We created the story of an actress on the set of a Victorian drama, with the laptop the star. The twist? It turns out the film's villain was a horde of attacking zombies.

“Actress” - 30
Dir. by Jorn Haagen (Assembly)

“Zombies” - Demonstrating the product’s immersive sound and video
Dir. by Jorn Haagen (Assembly)