Lenovo had launched a campaign focused on "Doers," those that make the near-impossible happen as a result of using the hard-core ThinkPad. But they needed to target a casual laptop user for their designer U300 model. We created the story of an actress on the set of a Victorian drama, with the laptop the star. The twist? It turns out the film's villain was a horde of attacking zombies.
“Actress” - 30 Dir. by Jorn Haagen (Assembly)
“Zombies” - Demonstrating the product’s immersive sound and video Dir. by Jorn Haagen (Assembly)
In rich media and their product website, interactive video delivered on the product features with contextual content overlaid on the video.